On May 23, 2023, a Gulfstream G450 aircraft from Amber Aviation landed smoothly at Soekarno-Hatta International Airport in Jakarta, Indonesia, kicking off a two-day static display event. The event successfully attracted attention from business jet users, general aviation operators, and upstream and downstream enterprises in the industry chain across Indonesia.

In 2022, Amber Aviation seized market opportunities, accurately identified customer needs, and launched its sub-brand “AmberNet” with great effort. Through its “Pioneer Shared Lease” product, the company offers tailored business jet travel solutions to clients. Headquartered in Shenzhen, Amber Aviation boasts a stable base of high-end clients in the Greater China region. Since the official launch of “AmberNet,” the company has placed particular emphasis on promoting, deploying, and developing its presence in Southeast Asia and other Asia-Pacific regions. In September 2022, Amber Aviation successfully held static display events in Singapore and Malaysia, earning widespread acclaim from within and outside the industry.

Expanding international business in the Asia-Pacific region has been a key market strategy for Amber Aviation in recent years. Among Southeast Asian countries, Indonesia—home to the world’s fourth-largest population—boasts a favorable business environment and abundant human resources. Its economy has shown rapid growth and strong resilience in recent years, making it a crucial choice for Amber Aviation’s Asia-Pacific layout. Thus, the static display in Indonesia underscores the company’s determination and commitment to exploring the Asian market.

Industry professionals and business jet users attending the event expressed strong interest in the “AmberNet” brand and its shared lease model. As a well-established product model in European and American markets, “shared leasing” allows more business jet clients to enjoy the convenience and privileges of private jet travel without owning an aircraft. Unlike traditional full aircraft ownership, which involves cumbersome procedures such as aircraft management, maintenance, and depreciation, “shared leasing” serves as an efficient flight solution. It eliminates the need for huge capital investment in purchasing an aircraft, guarantees 100% capacity with just 24 hours’ advance notice, and waives positioning fees within specified ranges. This not only fulfills the aircraft’s role as a transportation tool but also enables clients to fully control their time, realizing the true value of business jet travel.

Amber Aviation operates the largest owned fleet in Asia, with plans to expand its fleet size to 20 aircraft by 2023. This substantial fleet ensures that clients opting for the “shared lease” product can depend on a large-scale, globally deployed fleet network. Backed by seamless integration with its shareholder NetJets, clients enjoy the flexibility to fly anytime, anywhere across the globe. Amber Aviation continues to lead the industry in exploring new opportunities, while delivering more customer-centric, one-stop service solutions.